SENSATIONAL MARKETING ADVICES JUST FOR YOU!
You're almost there! Your Head Spa order has been placed and you are ready to enter the fascinating world of the Head Spa. Or maybe you've already received the Holy Grail aka your sublime Tokyo hair care bed ?
Either way, you already know how unique the Head Spa experience is and how it represents well-being for your clients and financial independence for you.
Now you're wondering how to get the words out... How to promote your Hair Spa?
Do not panic ! In this article, we put all our expertise at your service and we invite you to explore some of the best marketing strategies to promote your Head Spa and get your business off the ground quickly.
Create compelling content on your website
To begin with, if you already have a website, remember that this is your first showcase and an effective way to highlight this new service.
So make sure it perfectly reflects what your Head Spa has to offer by creating engaging and informative content. In addition to beautiful images - which evoke well-being, escape and relaxation - do not hesitate to write a few paragraphs which present the benefits of Head Spa for the scalp and for the hair fiber (relaxation, revitalization, repair , hydration, growth, etc...)
Use relevant keywords here like “scalp massage”, “deep hair care” or “Head Spa treatment + the name of your city”. This will help you improve your SEO on Google.
Focus on local SEO
We would love to tell you that customers are willing to drive two or three hours to reach your Head Spa. However, this would be contrary to our values of transparency and honesty 🤭.
Needless to say, local SEO is ESSENTIAL to attract local customers to your spa or salon. The good news is that it is much easier to set up!
First, make sure your Google My Business listing is up to date with accurate information about your Head Spa, including your address, opening hours and prices for your Hair Spa services.
Encourage your satisfied customers to leave positive reviews on Google to strengthen your credibility and do not hesitate to contact your local media to invite them and present this new service to them.
Use social networks
You already know, social networks are a powerful tool for promoting your Head Spa and interacting with your audience.
Satisfying and stress-relieving, Head Spa videos often have hundreds or even thousands of views. So don’t hesitate to publish attractive and engaging content: demonstration videos or testimonials from satisfied customers for example.
Engage in discussion with your community by responding to comments, organizing competitions from time to time or offering exclusive Head Spa promotions for your subscribers.
Here again, don't forget to use "local" hashtags to maximize your chances of reaching nearby customers.
Collaborate with local influencers
In the field of beauty, partnerships with influencers have already largely proven their worth.
If some ask to be paid, in your case (as you offer a rare and sought-after service!), it's a safe bet that they will agree without hesitation to talk about you. A great opportunity to showcase your Head Spa services, increase your notoriety and reach a new audience.
Don’t hesitate to contact relevant influencers in your area and offer them collaboration and free sessions at Head Spa in exchange for posts on their social networks. That works !
Organize discovery workshops
An excellent way to promote your hair massage service is also to organize discovery workshops from time to time (perhaps once quarterly?).
Invite your city media, your neighboring businesses, your VIP customers and offer them a “masterclass” on the theme of hair well-being. Offer “express” demonstration sessions or a free hair diagnosis to make your Head Spa services known and make everyone want to try it and/or talk about it.
Don't be afraid to take the plunge!
Trust us, but above all trust yourself! By following these tips and putting all your heart into launching your business, your Head Spa will take off and allow you to live comfortably from your passion.
One last thing: don't forget to regularly "monitor" your various marketing efforts so that you can adjust your strategy and put all your energy into those that bring you the most.
With a little creativity, a lot of personal commitment and unwavering passion, your Head Spa will soon be the place of choice for those looking for an unforgettable hair wellness experience 💆♀️.
